AT&T | YOU WILL DOCUMENTARY

In 1993, AT&T shared its vision for how technology would radically alter the way people would live, work and interact. That vision—delivered as a series of short TV ads with “You Will” as the catchy tagline—captured people’s imaginations.

“You Will” envisioned a future that viewers would soon live. The ads asked people to imagine speaking with a loved one from a wristwatch, untethered from a phone. Or receiving driving directions from a computer in the car’s dashboard. Or taking a meeting from the beach with colleagues stuck in cubicles or conference rooms. The series struck a chord then, and it’s remembered today for the accuracy of its vision.

To mark the 25th anniversary of “You Will,” AT&T brought its experts together with futurists and philosophers to share their visions of what the future will be 25 years from now.

- WIRED

Client: AT&T

Agency: BBDO NY

Production Company: Reset

Role: Agency Producer