BACARDI | LIVE MOVES
Live Moves is the first music video directed in real-time entirely by fans through Instagram Polls, and aired exclusively on the new IGTV. Featuring the World of Dance winning duo, Les Twins, and music by Grammy-nominated DJ, A-Trak, this interactive music video took place over nine hours throughout NYC, inviting millions of fans to act as the director by voting on locations, choreography, lighting, camera angles, color treatment, and more.
This activation was the first time a brand has merged the interactivity of Instagram Stories with the longer format of IGTV and within the first week of the platform’s launch.
Awards:
Cannes Lions - 1x Bronze, 5x Shortlists
Webby Awards - 1x Winner, 2x Finalist
One Show - 3x Merit
D&AD - 1x Shortlist
Client: Bacardi
Agency: BBDO NY
Production Company: BBDO Studios
Role: Agency Producer