LOWE'S HOME IMPROVEMENT | IN-A-SNAP
Lowe's Home Improvement wanted to connect and engage with their millennial, first-time home buyer audience in a new way. Known for inspirational DIY social content, Lowe's used Snapchat to show users how they could hammer, drill, and chisel their way to complete a DIY project by tapping the right place. The campaign was executed natively on the Snapchat app, shot and uploaded overnight.
AWARDS:
Cannes Lions - 1x Silver, 2x Bronze
Client: Lowe’s
Agency: BBDO NY
Production Company: BBDO Studios
Agency Role: Agency Producer