BACARDI | MUSIC LIBERATES MUSIC

Every time someone listened to Major Lazer's new track "Front of the Line" on Spotify, it generated free studio time for eight aspiring Caribbean artists. Over 128 hours of studio time were generated and eight unique tracks were created as a part of the campaign. The tracks created became a part of Bacardi's Spotify summer playlist and the artists kept all royalties.

AWARDS:

Cannes Lions - 3x Bronze, 3x Shortlists

D&AD - Wood Pencil

One Show - 1x Silver, 4 Merit

Webby - 1x Winner, 1x For Good, 1x Honoree

Clios - 1x Bronze

PRESS:

Client: Bacardi

Agency: BBDO NY

Production Company: Phantoscopic Ltd & BBDO Studios

Role: Agency Producer