KIDS FOOT LOCKER | NEW KID IN TOWN
Kids Foot Locker wanted to create a three-part content series during the holidays. The idea was to find kids across the country who just moved to a new city and introduce them to another new kid… who just happened to be NBA superstars who were just traded to the same city. We paird Jayson with D'Angelo Russell in Brooklyn, Aaron with Jimmy Butler in Minneapolis and London with Isaiah Thomas in Cleveland. Together, Kids Foot Locker gave these “new kids” both an opportunity to make a new friend and explore what their new city had to offer.
Client: Foot Locker
Agency: BBDO NY
Production Company: BBDO Studios
Agency Role: Agency Producer