MACY’S | THE REMARKABLE SHOT
Macy’s organized a shoot with four different sets, a glam team, and two models. The only thing missing was a photographer. Videos of the model posing on set were uploaded to the Brand’s Instagram Stories. Viewers were encouraged to screen grab their favorite pose on their phone and send their photo to the brand, becoming the photographer. The best shots where selected and used in Macy’s summer campaign.
Client: Macy’s
Agency: BBDO NY
Production Company: BBDO Studios
Agency Role: Agency Producer