SNICKERS | 36-HOUR LIVESTREAM

For Super Bowl 51, Snickers broadcast and performed a live commercial during the game. In the days leading up to the live commercial, Snickers engaged with fans like never before with the world's first 36-hour livestream on Facebook, featuring Adam Driver, Betty White, NFL Receiver AJ Green, YouTube Influencers Tyler Oakley and Kandee Johnson and WWE Wrestler The Miz.

Fans watching live on Facebook interacted with the cast and segments through comments and reactions, influencing the outcome of the content. Snickers even allowed viewers to name the saloon in the live Super Bowl commercial in one of the segments.

In just 36 hours, Snickers garnered over 5 Million views, accounting for 330,000+ hours of content consumed, and received more than 40,000 comments and reactions.

Client: MARS - Snickers

Agency: BBDO NY

Production Company: O-Positive/Ripplebox

Agency Role: Agency Producer

SNICKERS | INTEGRATED SUPER BOWL CAMPAIGN

For Super Bowl 51, Snickers broadcast and performed a live commercial with Adam Driver during the game. To tease and build anticipation for the live commercial, Snickers created a 36-hour livestream on Facebook. The live commercial was also simultaneously streamed on Facebook Live, YouTube Live and Periscope for those watching on second screens.