SNICKERS | SWITCHEROO
Snickers partnered with three gamers who have hundreds of thousands of followers apiece on Twitch, a popular live-stream gaming platform. As the players got hungrier, their gaming became worse, eventually resulting with them transforming into completely different people. Only when the gamers ate a Snickers did their playing return back to normal. Snickers took their 'You're Not You When You're Hungry' campaign to a whole new level to promote their new hunger bars. The project was executed simultaneously with three Twitch influencers on their own Twitch broadcast accounts.
Client: MARS - Snickers
Agency: BBDO NY
Production Company: BBDO Studios
Agency Role: Agency Producer/Co-Director/Co-Cinematographer