ST. JUDE CHILDREN’S RESEARCH HOSPITAL | HALL OF HEROES
“Omnicom Group's BBDO New York has created a virtual-reality experience that brings to life the heroism and strength of children living with cancer in the first campaign for Made For St. Jude—a collaboration between St. Jude Children's Research Hospital, Facebook Creative Shop, VR for Good and studio Flight School to explore creative solutions that will benefit the organization.
"St. Jude Hall of Heroes" presents a VR world of towering sculptures, in which the young cancer patients create formidable, 60-feet-tall superheros in their own image, each one standing on its own floating island. Viewers are able visit the statues and discover the stories behind the heroes, as told by the children themselves and their families. Through these interactions, viewers also learn details about patients' day-to-day lives—such as how Caleb plays guitar to take his mind off the side effects of chemotherapy.”
- AdAge
Client: ST. JUDE CHILDREN’S RESEARCH HOSPITAL
Agency: BBDO NY
Production Company: FLIGHT SCHOOL
Role: Director/Agency Producer