CAPITAL RECORDS - THE ACADEMIC | NOT YOUR SUMMER - A GOOGLE SLIDES EXPERIENCE
In early 2021 The Academic heard that their European tour had been canceled due to the global COVID-19 pandemic. When it came time to launch their new EP “Community Spirit,” they wanted to find a way to engage with their fans while being remote and give them a unique live experience.
The idea was to turn Google Slides into a LIVE animation platform. By adding and deleting visual elements in a choreographed way, we created the world’s first music video done completely in Google Slides.
The Google ecosystem has become such an important part of the everyday workflow for those operating from home throughout the pandemic. The collaborative nature of the platform not only allowed us to use it for the coordination and planning of the performance but it also became the stage for this fun and unexpected experience.
Client: CAPITAL RECORDS - THE ACADEMIC
Agency: BBDO NY
Production Company: Open the Portal/BBDO Studios
Role: Agency Executive Producer
BEHIND THE SCENES
